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03 Demand, Supply, and Market Equilibrium McGraw­Hill/Irwin Copyright © 2012 by The McGraw­Hill Companies, Inc. All rights reserved. Markets • Interaction between buyers and sellers • Markets may be •Local •National •International • Price is discovered in the interactions of buyers and sellers LO1 3-2 Demand • Schedule or curve • Amount consumers are willing and able to purchase at a given price • Other things equal • Individual demand • Market demand LO1 3-3 Law of Demand • Other things equal, as price falls the quantity demanded rises, and as price rises the quantity demanded falls • Reasons • Common sense • Law of diminishing marginal utility • Income effect and substitution effects LO1 3-4 The Demand Curve P 6 5 P Qd $5 10 4 4 20 3 3 35 2 2 55 1 D 1 80 0 10 20 30 40 50 60 70 80 Quantity Demanded (bushels per week) Q LO1 3-5 ... - tailieumienphi.vn
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