Lecture Crafting and executing strategy: The quest for competitive advantage - Concepts and cases (18/e) - Chapter 8
Lecture Crafting and executing strategy: The quest for competitive advantage - Concepts and cases (18/e) - Chapter 8
Chapter 8 - Corporate strategy: Diversification and the multibusiness company. After studying this chapter, you should be able to: Understand when and how business diversification can enhance shareholder value, gain an understanding of how related diversification strategies can produce cross-business strategic fit capable of delivering competitive advantage, become aware of the merits and risks of corporate strategies keyed to unrelated diversification,...