Lecture Crafting and executing strategy: The quest for competitive advantage - Concepts and cases (18/e) - Chapter 5
Lecture Crafting and executing strategy: The quest for competitive advantage - Concepts and cases (18/e) - Chapter 5
Chapter 5 - The five generic competitive strategies: Which one to employ? This chapter includes contents: The five competitive strategies, low-cost provider strategies, broad differentiation strategies, best-cost provider strategies, focused (or market niche) strategies, the contrasting features of the five generic competitive strategies: a summary.