Lecture Crafting and executing strategy: The quest for competitive advantage - Concepts and cases (18/e) - Chapter 3
Lecture Crafting and executing strategy: The quest for competitive advantage - Concepts and cases (18/e) - Chapter 3
Chapter 3 - Evaluating a company’s external environment. After studying this chapter you will be able to: To gain command of the basic concepts and analytical tools widely used to diagnose a company’s industry and competitive conditions; To become adept in recognizing the factors that cause competition in an industry to be fierce, more or less normal, or relatively weak; To learn how to determine whether an industry’s outlook presents a company with sufficiently attractive opportunities for grow