Lecture Crafting and executing strategy (15/e): Chapter 8 - Arthur A. Thompson, A. J. Strickland III, John E. Gamble
Lecture Crafting and executing strategy (15/e): Chapter 8 - Arthur A. Thompson, A. J. Strickland III, John E. Gamble
Chapter 8 - Tailoring strategy to fit specific industry and company situations. After completing this unit, you should be able to: Understand when and how business diversification can enhance shareholder value, gain an understanding of how related diversification strategies can produce cross-business strategic fits capable of delivering competitive advantage, become aware of the merits and risks of corporate strategies keyed to unrelated diversification,...