Lecture Crafting and executing strategy (15/e): Chapter 4 - Arthur A. Thompson, A. J. Strickland III, John E. Gamble
Lecture Crafting and executing strategy (15/e): Chapter 4 - Arthur A. Thompson, A. J. Strickland III, John E. Gamble
Chapter 4 - Evaluating a company’s resources and competitive position. In this chapter, we will address the following questions: How well is the company’s present strategy working? What are the company’s resource strengths and weaknesses and its external opportunities and threats? Are the company’s prices and costs competitive?...