Lecture Crafting and executing strategy (15/e): Chapter 3 - Arthur A. Thompson, A. J. Strickland III, John E. Gamble
Lecture Crafting and executing strategy (15/e): Chapter 3 - Arthur A. Thompson, A. J. Strickland III, John E. Gamble
Chapter 3 - Evaluating a company’s external environment. After studying this chapter you will be able: to gain command of the basic concepts and analytical tools widely used to diagnose a company’s industry and competitive conditions; to become adept in recognizing the factors that cause competition in an industry to be fierce, more or less normal, or relatively weak;...