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  3. Lecture Crafting and executing strategy (15/e): Chapter 2 - Arthur A. Thompson, A. J. Strickland III, John E. Gamble

Lecture Crafting and executing strategy (15/e): Chapter 2 - Arthur A. Thompson, A. J. Strickland III, John E. Gamble

Chapter 2 - Leading the process of crafting and executing strategy. Learning objectives of this chapter include: Grasp why it is critical for company managers to think long and hard about where a company needs to head and why, understand the importance of setting both strategic and financial objectives,... 2 The Managerial Chapter Title Crafting and Executing Strategy 15/e PPT Screen graphics created by: Jana F. Kuzmicki, Ph.D. Troy University-Florida Region McGraw­Hill/Irwin © 2007 The McGraw­H

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2 The Managerial Chapter Title Crafting and Executing Strategy 15/e PPT Screen graphics created by: Jana F. Kuzmicki, Ph.D. Troy University-Florida Region McGraw­Hill/Irwin © 2007 The McGraw­Hill Companies, Inc. All rights reserved. Fig. 2.1: The Strategy-Making, Strategy-Executing Process 2-2 Developing a Strategic Vision Phase 1 of the Strategy-Making Process Involves thinking strategically about Future direction of company Changes in company’s product/market/customer technology to improve Current market position Future prospects A strategic vision describes the route a company intends to take in developing and strengthening its business. It lays out the company’s strategic course in preparing for the future. 2-3 2-4 2-5 ... - tailieumienphi.vn
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