Lecture Business driven information systems (4/e): Chapter 1 - Paige Baltzan

CHAPTER ONE MANAGEMENT INFORMATION SYSTEMS BUSINESS DRIVEN MIS © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 2 CHAPTER ONE OVERVIEW SECTION 1.1 – BUSINESS DRIVEN MIS • Competing in the Information Age • The Challenge: Departmental Companies • The Solution: Management Information Systems SECTION 1.2 – BUSINESS STRATEGY • Identifying Competitive Advantages • The Five Forces Model – Evaluating Industry Attractiveness • The Three Generic Strategies – Choosing a Business Focus • Value Chain Analysis – Executing Business Strategies SECTION 1.1 BUSINESS DRIVEN MIS © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 4 LEARNING OUTCOMES 1. Describe the information age and the differences between data, information, business intelligence, and knowledge 2. Identify the different departments in a company and why they must work together to achieve success 3. Explain systems thinking and how management information systems enable business communications 5 COMPETING IN THE INFORMATION AGE Did you know . . . Avatar, the movie, took over 4 yrs to make and cost $450 million Lady Gaga’s real name is Joanne Angelina Germanotta It costs $2.6 million for a 30-second advertising time slot during the Super Bowl ... - tailieumienphi.vn