Lecture Business and administrative communication (11th edition): Chapter 2 - Kitty O. Locker, Donna S. Kienzler
Lecture Business and administrative communication (11th edition): Chapter 2 - Kitty O. Locker, Donna S. Kienzler
Chapter 2 - Adapting your message to your audience. In this chapter, we will address the following questions: How to identify your audience, ways to analyze different kinds of audiences, how to choose channels to reach audiences, how to adapt your message to the audience, how to characterize good audience benefits, how to create audience benefits, how to communicate with multiple audiences.