Lecture Business and administrative communication (11th edition): Chapter 11 - Kitty O. Locker, Donna S. Kienzler
Lecture Business and administrative communication (11th edition): Chapter 11 - Kitty O. Locker, Donna S. Kienzler
Chapter 11 - Crafting persuasive messages. After studying this chapter, you will know: Identify the purposes of persuasive messages; analyze a persuasive situation; identify basic persuasive strategies; write persuasive direct requests; write persuasive problem-solving messages; write sales and fund-raising messages; use technology for persuasive messages.