Lecture Business and administrative communication (11th edition): Chapter 1 - Kitty O. Locker, Donna S. Kienzler
Lecture Business and administrative communication (11th edition): Chapter 1 - Kitty O. Locker, Donna S. Kienzler
Chapter 1 - Succeeding in business communication. After studying this chapter, you will know: What the benefits of good communication are, why students need to be able to communicate well, what the costs of communication are, what the costs of poor communication are, what the basic criteria for effective messages are, what role conventions play in business communication, how to solve business communication problems.