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Chapter 9
Sharing Informative and Positive Messages with Appropriate Technology
Copyright © 2015 McGrawHill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGrawHill Education.
Informative and Positive Messages
Informative message - receiver’s reaction neutral
Positive message - receiver’s reaction positive
Neither message immediately asks receiver to do anything
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Primary Purposes
To give information or good news to audience
To have receiver view information positively
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Secondary Purposes
To build
To build
good image of
good image of
sender
sender’s
organization
To build good relationship between sender and receiver
To deemphasize any negative elements
To eliminate future messages on same subject
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Communication Hardware
These tools help improve productivity in the workplace
Smartphones
Portable media players Tablets
Videoconferences
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