Xem mẫu
Chapter 7
Communicating across Cultures
Copyright © 2015 McGrawHill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGrawHill Education.
Culture
Shapes values, priorities, and practices Modern business requires dealing with
other cultures
72
Successful Intercultural Communicator
Aware of values, beliefs, and practices in other cultures
Sensitive to differences among individuals within a culture
Aware that one’s preferred values Are influenced by culture
Are not always right
73
Successful Intercultural Communicator, continued…
Willing to ask questions about preferences and behaviors.
Flexible and open to change
Sensitive to verbal and nonverbal behavior
74
Importance of Global Business
Exports are essential to businesses and the economy
Many companies depend on vendors who are located in other countries
Companies adapt products and services for local cultures
Managers often need international experience for top-level jobs
75
...
- tailieumienphi.vn
nguon tai.lieu . vn