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Chapter 7 Communicating across Cultures Copyright © 2015 McGraw­Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw­Hill Education. Culture Shapes values, priorities, and practices Modern business requires dealing with other cultures 7­2 Successful Intercultural Communicator Aware of values, beliefs, and practices in other cultures Sensitive to differences among individuals within a culture Aware that one’s preferred values Are influenced by culture Are not always right 7­3 Successful Intercultural Communicator, continued… Willing to ask questions about preferences and behaviors. Flexible and open to change Sensitive to verbal and nonverbal behavior 7­4 Importance of Global Business Exports are essential to businesses and the economy Many companies depend on vendors who are located in other countries Companies adapt products and services for local cultures Managers often need international experience for top-level jobs 7­5 ... - tailieumienphi.vn
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