Xem mẫu
Chapter 6
Designing Documents
Copyright © 2015 McGrawHill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGrawHill Education.
Chapter 6 Learning Objectives
LO 6-1 What document design is important and how to incorporate it into the writing process
LO 6-2 The four levels of document design, and how they can help you critique documents
LO 6-3 Guidelines for document design LO 6-4 How to design brochures
LO 6-5 How to design infographics LO 6-6 How to design web pages
LO 6-7 How to do basic usability testing on your documents
62
Why Design Matters
Saves time and money Reduces legal problems Builds goodwill
Looks inviting, friendly, easy to read
Enhances credibility of writer
63
Design: Part of Writing
Think about design at each step As you plan, think about audience
Skilled or busy?
Read straight through or skip around? As you write, use lists, headings.
Use visuals to convey numerical data clearly Get feedback from your audience
As you revise, check the design guidelines that follow
64
Design and Conventions
Vary widely by audience, geographic area, industry, or department
Change over time Violating is risky
Presents incorrect interpretations
Signals author is unreliable or unknowledgeable
65
...
- tailieumienphi.vn
nguon tai.lieu . vn