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Chapter 19
Making Oral Presentations
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Chapter 19 Learning Objectives
LO 19-1 Identify purposes of presentations LO 19-2 Plan strategy for presentations
LO 19-3 Organize effective presentations LO 19-4 Plan visuals for presentations
LO 19-5 Deliver effective presentations
LO 19-6 Handle questions during presentations
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Purposes in Oral Presentation
Guides choice of strategy and content Informative—inform or teach audience
Persuasive—motivate audience to act or believe
Goodwill—entertain and validate audience Make purpose as specific as possible Not introduction
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Planning Presentation Strategy
Simplify details, visuals, words, and sentences
Make it simpler than written message to same audience
Analyze audience as you do for written message and adapt accordingly
Think about physical conditions in which you’ll speak
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Choosing the Kind of Presentation
Monologue—presenter speaks without interruption
Guided discussion—
Speaker presents issues audience agreed to earlier
Presenter serves as facilitator, tapping audience knowledge
Interactive—a conversation, like sales presentations
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