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Entrepreneurial Process
Intrapreneurship: Developing Corporate Entrepreneurship
Our Objectives
• To define the term “intrapreneurship”
• To demonstrate how entrepreneurial management differs from Bureaucratic management
• Identify obstacles to innovation
• To identify the relevance of intrapreneurial strategy
• Identify myths associated with intrapreneurship
Need a New Approach?
Why might an existing organization or corporation look to make major changes in their culture, operations, etc?
The New Corporate Revolution
Many established companies have restructured their operations in fundamental and meaningful ways due to:
• the rapidly growing number of new, sophisticated competitors
• a sense of distrust in the traditional methods of corporate management
• an exodus of some of the best and brightest people from corporations to become small-business entrepreneurs
• International competition
• Downsizing of major corporations
• Overall desire to improve efficiency and productivity
Entrepreneurial Thinking in Large Organizations
• Interest started to develop in the mid-1980s
• Corporate entrepreneurship is one of the major ways that economies can innovate, revitalize, and retrench.
• It helps the job market grow, contributes to national output, adds to innovation, and most importantly, helps companies stay at the top of their games
• Not just corporations, social enterprises and governments need intrapreneurship, although some say ‘entrepreneurship and bureaucracies are mutually exclusive and cannot coexist’
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