Ebook Multimedia: Making It Work (Eighth Edition): Part 1

Multimedia: Making It Work Eighth Edition ay aughan New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2011 by Tay Vaughan. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-174850-6 MHID: 0-07-174850-4 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-174846-9, MHID: 0-07-174846-6. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an edito-rial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. 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McGraw-Hill and its licensors do not warrant or guarantee that the functions contained in the work will meet your requirements or that its operation will be uninterrupted or error free. Neither McGraw-Hill nor its licensors shall be liable to you or anyone else for any inaccuracy, error or omission, regardless of cause, in the work or for any damages resulting therefrom. McGraw-Hill has no responsibility for the content of any information accessed through the work. Under no circumstances shall McGraw-Hill and/ or its licensors be liable for any indirect, incidental, special, punitive, consequential or similar damages that result from the use of or inability to use the work, even if any of them has been advised of the possibility of such damages. This limitation of liability shall apply to any claim or cause whatsoever whether such claim or cause arises in contract, tort or otherwise. For Elizabeth Hunter Vaughan About the Author Tay Vaughan is a widely known multimedia authority. He has developed and produced projects for clients including Apple,Microsoft,Lotus,Novell,and Sun.He is president of Timestream, Inc., a multiformat design and publishing company. About the Technical Editor Brad Borch is an award-winning multimedia producer.He has a BA in Film (Penn State, 1986) and an MS in Instructional Technologies (Bloomsburg University,1989).He started his interactive media career so long ago, the digital bits he used to craft his first project have long since retired.He has worked for various creative agencies and media companies; currently,he has his own interactive design consultancy,Activa Digital Media Design.He works primarily in Adobe Flash, producing games and interactive presentations. Brad resides in coastal Maine with his wife Elizabeth,two teen children,Christopher and Rachel, and a dog. When he’s not sculpting bits into presentations of one kind or another, he’s hiking, canoeing, or playing one of his guitars. Contents acknowledgments vii about this book x introduction xii 1 What Is Multimedia? 1 Definitions 1 Where to Use Multimedia 2 Multimedia in Business 2 Multimedia in Schools 3 Multimedia at Home 5 Multimedia in Public Places 7 Virtual Reality 9 Delivering Multimedia 9 CD-ROM, DVD, Flash Drives 10 The Broadband Internet 10 2 Text 18 The Power of Meaning 20 The Power and Irregularity of English 21 About Fonts and Faces 22 Cases 24 Serif vs. Sans Serif 24 Using Text in Multimedia 25 Designing with Text 26 Fields for Reading 36 HTML Documents 39 Computers and Text 40 The Font Wars Are Over 40 Character Sets and Alphabets 42 Mapping Text Across Platforms 45 Languages in the World of Computers 46 Font Editing and Design Tools 50 Fontlab 51 Making Pretty Text 52 Hypermedia and Hypertext 53 The Power of Hypertext 55 Using Hypertext 56 Searching for Words 57 Hypermedia Structures 58 Hypertext Tools 60 3 Images 68 Before You Start to Create 68 Plan Your Approach 69 Organize Your Tools 69 Configure Your Computer Workspace 69 Making Still Images 70 Bitmaps 71 Vector Drawing 80 Vector-Drawn Objects vs. Bitmaps 81 3-D Drawing and Rendering 83 Color 88 Understanding Natural Light and Color 88 Computerized Color 91 Color Palettes 94 Image File Formats 97 4 Sound 104 The Power of Sound 104 Digital Audio 106 Making Digital Audio Files 108 MIDI Audio 113 MIDI vs. Digital Audio 118 Multimedia System Sounds 120 Audio File Formats 121 Vaughan’s Law of Multimedia Minimums 123 Adding Sound to Your Multimedia Project 124 Space Considerations 125 Audio Recording 126 Keeping Track of Your Sounds 128 Audio CDs 128 Sound for Your Mobile 129 Sound for the Internet 130 Testing and Evaluation 131 Copyright Issues 131 5 Animation 140 The Power of Motion 140 Principles of Animation 141 Animation by Computer 142 Animation Techniques 143 Animation File Formats 149 Making Animations That Work 150 A Rolling Ball 151 A Bouncing Ball 152 Creating an Animated Scene 155 iv ... - tailieumienphi.vn