Ebook Influence - The psychology of persuasion: Part 1

(BQ) Part 1 book Influence - The psychology of persuasion has contents: Weapons of influence; reciprocation - The old give and take... and take, commitment and consistency, social proof - Truths are us. INFLUENCE The Psychology of Persuasion ROBERT B. CIALDINI PH.D. This book is dedicated to Chris, who glows in his father’s eye Contents Introduction v 1 Weapons of Influence 1 2 Reciprocation: The Old Give and Take…and Take 13 3 Commitment and Consistency: Hobgoblins of the Mind 43 4 Social Proof

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