Life is full of mysteries that, when uncovered, turn out to be neither sinister nor complex. Generally they fall into the “Now, why didn’t I think of that” category, once their truth has been discovered they often become commonplace, taken for granted. The Wright brothers uncovered some such mysteries, as did Leonardo da Vinci and countless other philosophers, scientists, and average people who simply figured things out by themselves. In this book, Jack Cummings uncovers the mystery of commercia